Shockvertising

Shockvertising is a form of advertising that deliberately violates social values and offends/startles audiences to bring awareness to a brand or public issue. 

God Hates Fags" advertising people to become an organ donor. 

                                    This promotes quitting smoking to prevent throat cancer.

    "The tsunami kills 100 times more people than 9/11" promotes protecting the environment from natural disasters.

          The Roy Castle Lung Cancer foundation aims to prevent passive smoking onto children

                       

                                 This advertisement raises awareness of rape.

 Creativity is that extra bit of magic that can turn communication into a dream. And there is no crisis that can justify the killing of a dream.