The message I have chosen to communicate is to raise their awareness of sexual health to young people around the age of 16-25.  I am trying to portray that not everyone with an STD knows they have one, and they may not even look like they have one, so this should alarm and encourage people to use protection and be safe.

I have been influenced by posters and campaigns from health services like the NHS and the National HIV Fund.

My target audience is ages 16 to 25 which is mainly students, the picture below of a doctors waiting room with a poster shows many bottles of alcohol with the phrase “A hangover goes away… an STD doesn’t.”  This means that alcohol affects the way we think, therefore when your drunk you may sleep with someone you don’t know, or forget to use protection causing you to get an STD. This message persuades people to be careful not to go too far when they drink because of the consequences. 

This image is a promotional poster of durex condoms, these posters will be in men’s and women’s toilets.

This image is a poster advertisement on a bus stop. The poster is a picture of Victoria Beckham in her underwear, with crabs crawling out of her and butterfly’s with “STD” etsc in text, and along the side the phrase is “She may look clean, but…” This means that not all STDs can be seen, and just because a woman/man is beautiful it doesn’t mean they are clean, lots of people can have STDs so you have to be careful.  

I have chosen this image to print onto my final bag because I think it is the most fashion like design, and the most attractive. The bag could be given out to students in sexual health clinics, along with leaflets on how to be safe.

I think my final bag design was successful, however I think I could have made it more wearable by making the background white so it blends in with the bag.

                            Sexually Transmitted Diseases/Infections

This is raising awareness of STDs/STIs  

                                                    Religion

These images all portray a religious message because they use religious icons to shock, for example the picture of the nun is sexualised because her cleavage is showing.

                                                      Anti-fur

   These images are all anti fur campaigns that promote that fur coats are worn by beautiful animals and ugly people.

                                                          Drugs 

 All of these images glamorise drugs and try to show that they are good when in reality they are very dangerous.

                                             Androgyny

             Androgyny is when a females image is very masculine and a mans image is very feminine.                                                      

Violence

        This shows violence themes in fashion adverts, and raises awareness of violence towards women.

Banksy

 No clean water left...

This image work brings awareness to poverty: One child under five years old dies every 21 seconds from water related disease, so with no access to clean water, this child has to bathe in a dirty bucket.

Rickshaw Kid

This image shows two happy overweight tourists expect a small skinny child to pull them around. The fact that the tourists are in colour and the little boy is in black and white emphasises the difference between them: They are having a good time and he is not.

I hate mondays

This image shows irony in the fact that this is a T-shirt someone in the more economically developed world, who works Monday to Friday and has the weekend off would wear, when this child probably works all day everyday and is still very very poor.

A false sense of protection

This image shows that you are not always protected in life when your supposed to, like this umbrella is meant to protect you from the rain, however rain is coming through it.

Fashion for a cause

"Fashion for a cause" is a type of campaign that raises awareness to world and environmental issues, charities, animal cruelty etc...

• Stella McCartney Red Nose Day Tshirts raised £3,730,835 for comic relief to help change lives in Africa and the UK.
• Peta.org anti fur campaign
• Fashion targets breast cancer campaign

                                                                                                                                                                            

Shockvertising

Shockvertising is a form of advertising that deliberately violates social values and offends/startles audiences to bring awareness to a brand or public issue. 

God Hates Fags" advertising people to become an organ donor. 

                                    This promotes quitting smoking to prevent throat cancer.

    "The tsunami kills 100 times more people than 9/11" promotes protecting the environment from natural disasters.

          The Roy Castle Lung Cancer foundation aims to prevent passive smoking onto children

                       

                                 This advertisement raises awareness of rape.

 Creativity is that extra bit of magic that can turn communication into a dream. And there is no crisis that can justify the killing of a dream.

     

SKINHEADS

A skinhead is a subculture that began among working class youths in England in the 1960s. Skinheads are identified by the short hair and unique style that includes wearing polo shirts by brands such as Ben Sherman as Fred Perry, plain tshirts with bomber jackets, harrington jackets, denim jackets, Levi jeans with suspenders and Dr.Martins

PUNK

Punk is a subculture that started in Australia and United Kingdom in the mid 1970s. There are various different styles for example

• celtic punk
• cow punk
• glam punk
• pop punk
• street punk
• skate punk

 

FASHION COMMUNICATION

Fashion communication can be shown by what a person is wearing. What they wear represents things like their lifestyle, occupation, wealth, religious/traditional/sustainable values, their music type or occasion, and often effects peoples first impression of you. For example if you wear leather, spikes and tartan you are known to be a punk.